Corporate Social Media - Facebook, Twitter, LinkedIn
Facebook Characteristics. Despite all recent changes, Facebook still remains the most used social media platform. It gives you an opportunity to create customized pages, add images and video, interact with followers and respond to their comments directly on your page. You have to make your content engaging enough to attract new followers and build a network. - 845 million active users. - The average Facebook user spends 20 minutes on the site per visit. - 57% of Facebook users are women. Facebook for corporate marketing. Make your page a place for people within your industry to "hang out" online. Use the features of Facebook's new layout called Timeline, to highlight posts, especially those with images or promotions. If it applies to your industry, use apps to create games, sweepstakes, or contests to give users a reason to visit your page. What to post. Industry news, office events, and things like a weekly quote are a great way to show off what you know and what you...